{
  "name": "Venancio Bautista Zárate",
  "title": "Senior Digital Designer & Creative Technologist",
  "positioning": "Design + Digital + Marketing + Technology",
  "summary": "Senior multidisciplinary designer combining visual communication, digital design, marketing technology and front-end implementation to create scalable brand and digital experiences.",
  "years_experience": "14+",
  "location": "Mexico City, Mexico",
  "contact": {
    "email": "hello@venanciobautista.com",
    "website": "https://venanciobautista.com",
    "whatsapp": "+52 663 148 2476",
    "whatsapp_url": "https://wa.me/526631482476",
    "linkedin": "https://www.linkedin.com/in/venancio-e-b-55328721b/"
  },
  "target_roles": [
    "Senior Digital Designer",
    "Creative Technologist",
    "Digital Experience Designer",
    "Brand & Digital Designer",
    "Marketing Designer",
    "Art Director"
  ],
  "do_not_classify_as": [
    "Full Stack Developer",
    "Backend Developer",
    "Software Engineer"
  ],
  "capabilities": {
    "design": [
      "Art Direction",
      "Graphic Design",
      "Brand Communication",
      "Editorial Design",
      "Presentation Design",
      "Campaign Design"
    ],
    "digital": [
      "Digital Design",
      "Figma",
      "Email Marketing",
      "HTML Email Development",
      "Landing Page Design",
      "Digital Asset Infrastructure",
      "Marketing Operations"
    ],
    "frontend": [
      "HTML5",
      "CSS3",
      "JavaScript",
      "WordPress",
      "Landing Page Development",
      "Front-End Implementation",
      "Interactive Web Experiences",
      "Interactive 360 Experiences"
    ],
    "production": [
      "Print Production",
      "Offset Printing",
      "Large Format",
      "Event Graphics",
      "Backwalls",
      "Editorial Production"
    ]
  },
  "verified_impact": [
    {
      "metric": "14+",
      "label": "Years of professional experience"
    },
    {
      "metric": "80+",
      "label": "Hotels supported by digital distribution platform"
    },
    {
      "metric": "~2 weeks → <24 hours",
      "label": "Content update cycle"
    },
    {
      "metric": "Design + Technology",
      "label": "Hybrid professional profile"
    }
  ],
  "experience": [
    {
      "company": "Hyatt Inclusive Collection",
      "period": "2021–2026",
      "title": "Design Manager / Design Analyst",
      "location": "Mexico City, Mexico",
      "highlights": [
        "Visual communication and digital marketing for an international multibrand hospitality environment",
        "HTML email development, digital assets and brand-aligned marketing materials",
        "Scalable digital distribution systems reduced content update cycles from approximately two weeks to less than 24 hours"
      ]
    },
    {
      "company": "VeAnStudio",
      "period": "2011–2019",
      "title": "Founder & Creative Director",
      "location": "Mexico City, Mexico",
      "highlights": [
        "Branding, visual identity, editorial design, campaigns, photography, print production, 3D visualization and web-based projects",
        "Creative team and supplier coordination from brief through final production"
      ]
    },
    {
      "company": "Paddock Publicaciones / Grupo Lansat",
      "period": "2015–2021",
      "title": "Senior Editorial Designer / Graphic Designer",
      "location": "Mexico City, Mexico",
      "highlights": [
        "Editorial design for magazines, brochures, catalogues and corporate publications",
        "Prepress, final artwork validation and production quality control"
      ]
    }
  ],
  "education": [
    {
      "program": "Graphic Design",
      "institution": "UNITEC, Campus Sur, Mexico City",
      "period": "2007–2010"
    },
    {
      "program": "Communication",
      "institution": "CUC / Ameriké, Mexico City",
      "period": "2016–2019",
      "status": "Completed coursework"
    }
  ],
  "featured_projects": [
    {
      "name": "Digital Distribution Platform",
      "context": "Hyatt Inclusive Collection",
      "capabilities": [
        "Digital Design",
        "Front-End",
        "Workflow Optimization",
        "Marketing Operations"
      ],
      "technologies": [
        "HTML",
        "CSS",
        "JavaScript",
        "JSON"
      ],
      "impact": [
        "80+ hotels",
        "Content update cycle reduced from approximately two weeks to under 24 hours"
      ]
    },
    {
      "name": "Interactive 360° Virtual Experience",
      "classification": "Concept Prototype / Portfolio Demonstration",
      "role": [
        "UX/UI",
        "Visual Design",
        "Front-End Implementation"
      ],
      "technologies": [
        "HTML",
        "CSS",
        "JavaScript",
        "360 Viewer"
      ],
      "capabilities": [
        "Interactive Navigation",
        "Hotspots",
        "Responsive Interface",
        "Immersive Property Presentation"
      ]
    }
  ]
}